behind “el club de las 11:11”

PODCAST PRE-PRODUCTION - PODCAST PRODUCTION PODCAST DISTRIBUTION - CONTENT CREATION

Over the course of two seasons, we partnered with María Botero to bring El Club de las 11:11 to life — a podcast designed not just to inform, but to transform. From conceptual development and set design to full audiovisual production and post-editing, we shaped every element with spiritual intentionality.

Through creative direction, storytelling, and technical precision, Trendy Experience helped María translate her mystical vision into a high-impact digital format — turning her podcast into an immersive extension of her brand and a pillar of her conscious community.

THE POWER OF A MAGICAL HOUR: STRATEGY, COMMUNITY & AUTHENTICITY

María Botero is more than a podcast host — she’s a spiritual guide, creator, and voice for conscious living. Known for her deep connection to intuition and inner wisdom, María has built a powerful ecosystem of tools, teachings, and rituals designed to help others reconnect with their soul.

Her platform — which she calls “The Netflix of Spirituality” — blends guided meditations, energy readings, workshops, and oracle decks she designed herself.

With El Club de las 11:11, she sought to expand her mission: to hold space through audio, inspire collective healing, and offer her voice as a companion in each listener’s spiritual journey.

The Challenge

When María Botero came to us with El Club de las 11:11, her goal wasn’t just to launch a podcast — it was to create a sacred space for spiritual connection. She needed a format that honored her depth, aligned with her membership platform, and integrated her oracle decks in an authentic, soul-driven way. Our challenge was to match that energy — in both visuals and sound.

What We Did

At Trendy Experience, we don’t just produce podcasts — we craft atmospheres. For El Club de las 11:11, we led the full production of Seasons 1 and 2, shaping every phase with purpose and soul.
We co-developed the podcast’s tone, themes, and visual identity to reflect María’s spiritual vision.
The set became a sanctuary, with her oracle decks, signature candle, and embroidered “11:11” blanket bringing meaning to every frame.
We edited each episode with care, using sound, transitions, and pacing to match the energy — soft when reflective, dynamic when empowering.

The result? A podcast that doesn’t feel like content — it feels like a ritual.

The Services

Podcast Pre-Production
Podcast Production
Podcast Distribution
Content Creation

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THE RESULTS

Authentic Brand Extension:

The podcast became a natural extension of María’s spiritual ecosystem, elevating her brand and solidifying her role as a trusted guide in the self-discovery space.

Community Engagement:

Listeners didn’t just tune in — they felt seen. The podcast sparked meaningful conversations, emotional connection, and a deeper sense of belonging within María’s growing community.

Product Integration:

Her oracle decks, core to her spiritual offerings, gained visibility and emotional relevance. Episodes often incorporated insights that encouraged intentional use of her tools, organically boosting interest and sales.

Increased Membership Value:

For members of her platform, the podcast became a powerful bonus — enriching the experience and increasing both retention and perceived value.

behind “el club de las 11:11”