For several years, we have partnered with Kumiko Skincare to manage and execute a comprehensive marketing strategy tailored to specific markets like the U.S., Mexico, and Chile.
Our collaboration has included marketing strategies, social media management, content creation, graphic design, ads, and influencer marketing. Additionally, we have launched successful product campaigns, including a remarkable expansion into Sephora Mexico.
Founded by international icon Ricky Martin and influencer and dermatologist Catalina Aguirre, Kumiko focuses on nurturing inner beauty and well-being through holistic skincare.
At Kumiko, the focus is on nurturing inner beauty and well-being through skincare that reflects the power of nature and the wisdom of matcha extract. Our marketing strategies have supported Kumiko in sharing this message with the world, helping them expand across markets like the U.S., Mexico, and Chile. By aligning their brand with authenticity and wellness, we’ve empowered Kumiko to make a lasting impact.
The Challenge
Kumiko Skincare faced the challenge of adapting its brand message and marketing strategy to different international markets, each with its own consumer behavior and preferences. The goal was to establish Kumiko as a premium skincare brand in diverse regions, while maximizing product launches and building strong connections through social media and influencer collaborations.
What We Did
Our work with Kumiko Skincare began with crafting an individualized marketing strategy for each of its key markets: U.S., Mexico, and Chile. This strategy included:
