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Founded by international icon Ricky Martin and influencer and dermatologist Catalina Aguirre, Kumiko focuses on nurturing inner beauty and well-being through holistic skincare.
At Kumiko, the focus is on nurturing inner beauty and well-being through skincare that reflects the power of nature and the wisdom of matcha extract. Our marketing strategies have supported Kumiko in sharing this message with the world, helping them expand across markets like the U.S., Mexico, and Chile. By aligning their brand with authenticity and wellness, we’ve empowered Kumiko to make a lasting impact.
The Callenge
Kumiko Skincare faced the challenge of adapting its brand message and marketing strategy to different international markets, each with its own consumer behavior and preferences. The goal was to establish Kumiko as a premium skincare brand in diverse regions, while maximizing product launches and building strong connections through social media and influencer collaborations.
What We Did
Our work with Kumiko Skincare began with crafting an individualized marketing strategy for each of its key markets: U.S., Mexico, and Chile. This strategy included:
One of the most successful campaigns was the launch of Kumiko in Sephora Mexico, a key milestone for the brand. We developed a multi-channel marketing approach, combining influencer marketing, social media buzz, and
One of the most successful campaigns was the launch of Kumiko in Sephora Mexico, a key milestone for the brand. We developed a multi-channel marketing approach, combining influencer marketing, social media buzz, and
