The power of influencer marketing: Paisa

SERVING CULTURE AND FLAVOR: THE PAISA USA TRANSFORMATION STORY

BRANDING - MARKETING STRATEGIES - SOCIAL MEDIA MANAGEMENT - CONTENT CREATION - PAID ADS

Since 2023, we partnered with Paisa USA to transform their traditional, family-rooted brand into a modern digital presence that resonates with today’s Latino audience. Our collaboration focused on strengthening their visual and emotional identity while honoring their cultural heritage. Through a powerful mix of content creation, influencer marketing, event activation, and digital marketing strategy, we positioned Paisa USA as a symbol of flavor, tradition, and community within the U.S. Latino market.

Cheese, Culture, and Content: A Winning Recipe with Paisa USA

At Paisa USA, tradition meets innovation. With over 25 years of history bringing the flavors of Latin America to U.S. homes, Paisa has become a staple at the table of thousands of families—celebrated for its authentic products and deep cultural roots.

Together, we helped evolve this legacy brand into a vibrant, modern digital presence without losing the essence of what makes it special.

By combining a deep respect for its heritage with a bold, forward-thinking strategy, we positioned Paisa USA as more than just a food brand—it’s now a cultural icon. From visual storytelling to influencer-driven campaigns, every piece of content was crafted to highlight what Paisa truly represents: family, flavor, and Latino pride.

The Challenge

Paisa USA approached Trendy Experience with a clear goal:

To modernize its digital presence, connect with new audiences, and position itself as a culturally relevant brand—without losing its family-focused and artisanal essence.

This challenge was not just about increasing visibility. It was about crafting an emotional narrative that reflected the quality of their products, their heritage, and the meaningful role Paisa plays in thousands of homes across the country.

What We Did

Valuable Content and Culinary Storytelling: the visual identity elevated the brand to an aspirational level—while staying true to its warm, approachable nature.
Purposeful Campaigns: we’ve launched a series of emotionally-driven campaigns that allow Paisa USA to connect with its community, introduce new products, and stay culturally relevant all year round.
Influencer Marketing: real stories, real taste, and real connection with everyday Latino consumers.
Events and Culture: Where the People Are, Paisa Is: from participating in national events, to partner up with important podcasts, media outlets and organization, we’ve strength community ties.

The Services

Marketing Strategies
Social Media Management
Graphic Design
Content creation
Paid ads
Influencer Marketing

Social Media Promo Videos

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IMPRESSIONES THROUGH META ADS IN 6 MONTHS

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VIEWS IN OUR CONTENT IN 2024

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INCREASE IN BRANDED KEYWORD SEARCHES

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SAVES AND SHARES ON SOCIAL MEDIA

SIGNIFICANT DIGITAL GROWTH - COMMUNITY-CENTERED ENGAGEMENT -PRESENCE IN HIGH-RELEVANCE EVENTS - EVERGREEN CONTENT CREATION.

Also, at Trendy Experience we not only produce high-quality content, but we maximizes digital impact, positioning new content platforms in competitive markets.

THE POWER OF INFLUENCER MARKETING TO REACH BRAND AWARENESS

Brand awareness goes beyond visibility—it’s about creating emotional connection, cultural relevance, and lasting top-of-mind presence. With Paisa USA, we focused on building not just recognition, but affection for the brand through consistent storytelling and meaningful creator collaborations.

We partnered with influential Latina voices who embody the warmth, flavor, and family values that define Paisa, helping us reach households in a way that feels authentic and relatable.

Some of the talented creators who have brought Paisa’s story to life include:

THE POWER OF INFLUENCER MARKETING TO REACH BRAND AWARENESS

@byohlola, @elgringovenezolano, @anita.tips @daniduqued, @dianamarcoccia, @katyferrer, @antosports, @victormunoz, @jessivaleri, @exploramiami and more.

Their content generated thousands of real interactions—tagged recipes, shared moments, and user-generated stories that turned followers into loyal fans. At Trendy, we believe brand awareness is not just about showing up—it’s about showing up with meaning.